Plamen Dejanoff analyzes the mechanisms of corporations-from production to consumption-to focus his artistic work on communication. Reflection on the connections between art and economics invests his own life, with a global redefinition of his image through a communication campaign that leads him to change his own surname, from Dejanov to Dejanoff. These premises gave rise to the Collective Wishdream of Upperclass Possibilities series of which the museum installation is a part. Rejecting the distinction between art object and industrial product, Plamen fuses elements of architecture, painting, and sculpture: objects taken from the world of design or from the production of other artists are no longer extensions of the individuality of their creator, but autonomous hypermachines that generate desire.